REPORT

Search Engine Marketing Companies -- When is it worth Outsourcing and how to find the right Professional Services Company? (05/2005)
26 pages + 3 pages with profiles of professional service companies for SEO. (Language: German)
Topic: Digital Consumer & Marketing

Summary

Companies wanting to outsource their search engine marketing to external service providers should at least understand the basics of this concept, should have a realistic idea about costs and should know what is important in selecting service providers. This report supports those responsible for marketing and websites in acquiring the necessary know-how.

A systematic overview of 24 established service providers for search engine marketing in the German-speaking region provides a first market orientation.

This report is based on extensive desk research, several years worth of own search engine marketing experience and a survey among 24 SEM service providers in the German-speaking region. It was written during March-May 2005.

Target Group

• The report supports those responsible for marketing and websites wanting to outsource their search engine marketing to externals and looking for the right professional services company
• Service providers for search engine marketing that want to know what issues are decisive for their potential customers.