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We Evaluate the
     Potential of New Technologies

SOA & BPM

Service oriented architectures (SOA) and their realisation through web services constitute a paradigm change in IT. We evaluate the current use of standards like XML, SOAP or BPML as well as of concepts like business process management (BPM) within enterprises and analyse the markets for the associated tools and solutions.


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Digital Consumer & Marketing

Digital consumer devices, software, and online services are growing together in many areas, which enables new business models and challenges old ones. New technologies also change the marketing: mobile and e-mail marketing, search engine marketing, mobile marketig or the use of weblogs are just some opportunities of which we analyse potential and challenges.


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Supply Management & E-Business

We analyse all aspects of electronic purchasing and IT support of value chains. This includes, e.g. online auctions, supplier relationship management (SRM), strategic sourcing, and operational procurement, but also more extensive e-business concepts like electronic marketplaces as well as technological basics like e-business standards or RFID.


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Linux & Open Source

We follow the development of the most important open source projects, analyse the resulting opportunities and threats for the IT industry and assess the usage of this kind of software in enterprises and public institutions.


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Contact

Karen Manzano
Director Sales & Marketing
Fon: +49 30 285296-11
Email: km@berlecon.de

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